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PRESS RELEASE

10th Feb 2010

For immediate distribution

Innovative Project Creates a Global Picture of the World at 4am

Photographers with mild insomnia and an eye for the unusual will have the unique opportunity to play their part in an innovative global project to record and document the world before dawn.

The 4am Project, a worldwide community experience, takes place on 4th April 2010 and aims to capture a time of day that many people rarely see. Brainchild of UK photographer Karen Strunks, and building on the ever growing phenomenon of social media, the 4am Project is an exercise in global solidarity to encourage the sharing of visual imagery that reflects the world we live in.

Utilising Flickr, the web space for sharing images, photographers around the world will be leaving the cosy confines of their beds to create a shared online gallery that illustrates the strange and wonderful life that goes on while we sleep.

Co-ordinator for the 4am Project, Karen Strunks, is adamant 4am can often be a beautiful time of day.

“I live in Birmingham – the UK’s second largest city – and after a night out a while back, I was driving from one side of the city to the other. It was around 4am and I was really struck by the cityscape. Streets and roads normally teeming with people and traffic were deserted. The city was asleep and it felt like I had it all to myself. I liked it.

“So late last year, I went out to take my first pictures at 4am in Birmingham. I’ve made some of them available on my blog. I’ve been asking readers of my blog for their suggestions of places they’d like to see at 4am. They decide where to go, and I take the photos, so it’s become a collaboration. When I started to think about how the idea could be extended, the 4am Project was born.”

The aim of the 4am Project is to gather a collection of photos from around the world at the magical time of 4am on 4th April 2010. Anyone with a digital camera or camera phone can share their photos by uploading them onto Flickr with the tag 4amproject or by emailing their photos along with details of where the pictures were taken to 4amproject@googlemail.com.

In the build up to project, Karen has already received photos taken at 4am from across the world, including Russia, Canada, USA, Australia, Malaysia, Sweden, and Brazil.

For more information, please visit www.4amproject.org

ENDS -

For press enquiries, interview opportunities or image requests please contact Karen Strunks

Tel: 07835 754 310 (int +44 7835 754 310)

email: hello@4amproject.org